TAG Heuer first got into the eyewear game back in 2002, when it iconic models like the Reflex and 27°. The brand ultimately discontinued the line in 2016, but now TAG has enlisted the expertise of LVMH’s famed Italian eyewear design team Thélios for an entirely new collection to kick off this year’s LVMH Watch Week in Miami.

The debut collection consists of five distinct models across three new lines: the Pro Performance, Sport Performance, and Daily Performance. As the name suggests, the Pro Performance shades blend cutting-edge technology with avant-garde design, resulting in glasses that excel in extreme conditions, whether on a surfboard or the tennis court. Then you have the Sport Performance line, offering the perfect balance of form and function for day-to-day activities from a weeknight jog to a Saturday on the golf course. Last but certainly not least, the Daily Performance collection has something for everyone, featuring all-occasion designs with a touch of sporty flare.